A creative advertisement is essential to the success of a product. The images, words, and graphics used to create an ad make a product stand out in the minds of consumers. Working through a degree program in advertising design can place students inside a variety of graphic design careers. Many colleges offer students an education in this field.
Work completed in a degree program has students learning the traditional and technical side of design. These skills are mixed with the fundamental principles of planning a campaign, evaluating the consumer, developing a brand, and writing copy. Most programs have students completing projects so they can create a portfolio that displays their personal skill level in areas like research, systems design, interactive design, and promotion. The degree options available to students include:
- A two-year associate’s degreeA four-year bachelor’s degreeA two-year master’s degreeAnd a two to three year PhD degree
Undergraduate degree programs typically focus heavily on the integration of advertising and design concepts. Graduate degree programs teach students advanced concepts that allow them to enter managerial positions.
At the associate’s degree level students learn how to plan, examine, and develop visual components that are used in advertising. Coursework focuses on introductory skills that are developed so students can transfer their knowledge into a career. Students are taught how to layout and design product packages, advertisements, magazines, and more. The work completed in a bachelor’s degree program teaches how to design and execute the techniques used to sell and promote products. Through specific coursework students learn to develop copy and work with a graphic design team to create a solution for a client. The skills needed to do this include being able to implement design protocol and use the latest computer software and equipment. In graduate degree studies students can enter specialties where they learn how to work exclusively with a certain area. Students can work through a concentration in media technology, international advertising, and creative strategy. PhD programs prepare students to educate others about the filed. Students can finish education with this level of degree by working through a related degree in mass communications.
Courses taken throughout schooling may include:
- 3-D DesignStudents examine the elements and principles of design, space, form, mass, scale, proportion, drawing, and research. Emphasizes the process of designing 3-D movement and modeling. Copywriting Effective copywriting is explored by studying examples. Students learn how to use different styles and techniques in today’s industry. A copywriting course also teaches students how to effectively use grammar and composition to establish the role of text in advertisements.
Through the in depth study of advertising students can enter a career prepared. Work through the desired level of education and enter a career that is technology based and fast paced. The work completed in an accredited degree program is vital for the ability to succeed in the industry and students have multiple education choices. Full accreditation is provided by agencies like the national Association of Schools of Art and Design (nasad.arts-accredit.org) to schools and colleges that provide proof they can offer a quality education to students.
DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.
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